Astronaut

Apr 30th, 2010

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Posted By Andrew

Leaf of the Day, No. 7, Australia Papyrus

Some logos are so good, they make you want to weep. Other logos just make you want to weep. This logo makes me want to weep, and it’s because of the typeface: Papyrus. Designers who read this will most likely join me in weeping. For non-designers, just know that using Papyrus is design taboo. Whether

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Apr 30th, 2010

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Posted By Andrew

Leaf of the Day, No. 6, Green Drinks Tauranga

Astronaut spent the day at Plain Green 10 brushing shoulders with a crowd of like-minded, sustainable thought leaders. Immediately following the conference was Sioux Falls Green Drinks, which was a chance for people to wind down, meet the conference speakers and partake in a few green brews. So, what better way to celebrate than by

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Apr 28th, 2010

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Posted By Andrew

Leaf of the Day, No. 5, Plain Green

Today marks the start of Plain Green 10, a conference around sustainability, and wouldn’t you know the logo includes a leaf. How serendipitous. The modular pattern of squares is a unique departure from the leaves we have come to expect. It’s safe to say that this leaf treatment is much different than anything we have

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Apr 27th, 2010

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Posted By Andrew

Leaf of the Day, No. 4, European Union Organic

The product of a student competition, the new European Union Organic logo uses the 12 stars seen in the actual European Union logo to create the shape of a leaf. The stars are manipulated in such a way that it offers the illusion of a flowing, flag-like movement. The real kicker is that this wordless

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Apr 26th, 2010

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Posted By Andrew

Leaf of the Day, No. 3, EcoLogo

Presumably Canada should have a monopoly on the leaf logo given that the maple leaf is basically synonymous with the all things Canadian. It should come as no surprise then that the Canadians came up with the Environmental Choice EcoLogo, with the maple leaf in all of its glory. This mark represents a certification standard

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Apr 23rd, 2010

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Posted By Andrew

Mighty Good Planet Is Carbon Neutral

We’re planting a tree in the Plumas National Forest in Northern California in order to offset C02 emissions from Mighty Good Planet, making it a carbon neutral blog. It’s the least we could do, really. Not to mention how easy it is. You sign up here and the Arbor Day Foundation does the rest. Each

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Apr 23rd, 2010

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Posted By Andrew

Leaf of the Day, No. 2, Global Trees Campaign

It was surprisingly difficult to pick a daily leaf today — overwhelmed by choice, probably. But we ultimately came to an agreement on the Global Trees Campaign logo. It’s not the only hand/leaf logo in the world, but it is one of the better executed combinations. And darned if you don’t tend to like the

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Apr 22nd, 2010

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Posted By Greg Veerman

Leaf Blowing: Astronaut Introduces Leaf of the Day

And we’re starting at the top. It’s official: the Nissan Leaf has blown in. And it’s rustled up a massive following even though it hasn’t even hit American streets. Just search #leaf and #nissan on Twitter and you’ll get the picture. People are ponying up $99 to reserve their Leaf site unseen, unless you count

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Apr 7th, 2010

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Posted By Greg Veerman

Relaunch, Recycle, Retweet

Seems like half of everyone else we know has relaunched a website — so why not us? Part of the fun means composting, er, retiring, our original blog, It Grows On Trees, and bringing blog duties in house. Introducing Mighty Good Planet You Got — a conversation on keeping up with the Klaatus. When Astronaut launched

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