Whole Foods Market is a worthy candidate for a leafy logo. Whole Foods not only shows a concern for delivering the freshest organic foods, but also has a keen interest in sustainability and social responsibility that sets itself apart from its competitors. Like any other organic retailer though, Whole Foods will always face the “price”
Read MoreLeaf of the Day, No. 26, NW Cleantech
Today’s leaf is actually a Twitter avatar, but it brings into focus an organization worth spotlighting. NW Cleantech is an online community based out of the Northwest that acts as a gathering place for people, information and resources in the world of clean technology. You’ll find the latest clean tech news, photos, videos, posts and,
Read MoreLeaf of the Day, No. 25, Finlandia University
My father has discovered the internet. So much so, that he was able to find today’s leaf, Finlandia University. No, this is not a college in Finland. Yes, this is a college in Michigan that hails from Finnish roots. It’s not often that you see institutions for higher education establishing their identities based on environmental
Read MoreLeaf of the Day, No. 24, Shaw’s
It’s always magical to pass one of our Leaf of the Days in real life. While driving through New England the last couple of days, that’s exactly what happened. Shaw’s is a supermarket chain that serves the northeastern U.S. It’s hard to miss a store with such powerful orange imagery. And wouldn’t you know they
Read MoreLeaf of the Day, No. 23, Greenwalls
Greenwalls is a product of McCaren Designs and is a another player in the the vertical gardening arena. Like Green Over Grey, McCaren serves as a design partner in planning your green wall project. However, it is also similar to Plants On Walls in that it offers a product, in this case a green wall
Read MoreLeaf of the Day, No. 22, Plants On Walls
In the context of yesterday’s leaf, I thought it might be nice to show a series of logos in a related category for a change. Here’s Plants On Walls, a company whose name makes me feel like a caveman each time I utter it aloud. “We Plants On Walls. We make wall pretty.” Like Green
Read MoreLeaf of the Day, No. 21, Green Over Grey
Perusing through this gallery of pergola reminded me of how fascinating plant life used as an architectural element can be. So fascinating in fact that there are entire businesses within the green-build industry built around that very idea. Take Green Over Grey for example. GOG has the most impressive portfolio of living walls and vertical
Read MoreLeaf of the Day, No. 20, Shared Earth
As we venture into the growing season around these parts, we would like to take some time to acknowledge Shared Earth: The Largest Community Garden on Earth. The idea behind Shared Earth is not a new one, landowners offer up their land to growers who in turn offer some of their crops. It’s like medieval
Read MoreMusical Shoes by Nike
Nike is and always will be a world class shoe brand. Check that, Nike is and always will be a world class brand. Titles like that don’t just happen. The Nike brand has changed, evolved and grown because of savvy, creative and business strategy. Giant strides were made when Nike adopted a human-centric philosophy rather
Read MoreLeaf of the Day, No.19, Acciona
I’ve overlooked this logo countless times and, to be honest, probably would have never looked into Acciona at all if not for this blog post. What I found was a global company with vested interests in infrastructure and energy, made up of over 100 different individual companies working in numerous business divisions. It’s clear that
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