Today’s leaf comes from our neighbors to the North. The Canadian Renewable Fuels Association is a non-profit organization that advocates use of renewable fuels through outreach and political influence.
I honestly think people want to be knowledgeable on the subject of renewable energy but are overwhelmed by the complexity of technologies and the sheer number of outlets from which to get information. Organizations like the CRFA exist as a credible source for consumers. In times when the average citizen is wrestling with the validity of that tidal wave of information, the CRFA’s role is to make the information manageable and, therefore, approachable.
The CRFA clearly has a grasp on the industry’s technical nuances, but could improve, in my estimation, in its efforts to communicate to consumers. Sure they run print ads, TV and radio spots but the public needs a consistent ever present source of engagement. It’s not enough to be vault of information with a once-a-month blog schedule, especially when there is potential to engage with people on a much higher level.
The logo is promising. It has structure, almost like a shield or crest. At the same time, it has movement in the flowing leaf forms and flame. The combination of leaf and flame suggest a path to energy through nature’s renewable materials. Now to decide, is this leaf/flame pairing better than that of Torrsys? What do you think?