There’s an excitement around Rural Learning Center in small town of Howard, SD that cannot be ignored. Rural Learning Center came about as the result of a grassroots movement to revitalize Howard. With growing momentum, RLC has evolved into an organization that represents the progress of an entire region.
It’s a true rags to riches story. The town, specifically a group of Howard High School students, looked around and saw a community that was bleeding. As they put it, there were “fewer faces, widespread poverty and a loss of hope.” That realization inspired the community to lift itself up in true bootstrap fashion. A new hope spread exponentially and laid the groundwork for similar efforts in other rural communities. This injection of life has indeed given rural a whole new meaning.
Rural Learning Center’s revitalization permeates every aspect of its business. It uses a website that is clearly new, modern and relevant. RLC outreach efforts extend from local event participation to regional marketing conference attendance. And of course, let’s not forget their leafy logo. The colors and typography maintain consistency with the organization’s new-found modernity. The tri-leaf convention seems to fit the RLC image despite its overuse in logo design. Overall, I’m impressed with RLC and excited for its future as a game-changer in the rural America.