As a life long city-slicker with little or no experience in farming (save for the occasional childhood tractor rides), it may be a bit unusual that I’m so fascinated with organic agriculture. But there is something to be said about getting your hands dirty, connecting with Mother Earth and, of course, getting to eat the fruits of you labor, literally. You can’t help but acknowledge that personal gardens are becoming less and less of an old lady hobby everyday. Growing and self-sustaining is trending. There’s a new romanticism around organic agriculture that sparks the enterprising minds of today’s younger generations.
Cal Poly is one of many schools embracing the shift in interest. These schools are using the organic farm as an outdoor classroom, embracing the educational potential of hands on farming. The programs involve students in the entire process from planting to sales while simultaneously giving access to organic goods to the entire student body. I for one would have loved the exposure to an organic farm when I was in college.
The Cal Poly Organic Farm logo stands out compared to most of the campus sponsored organic farm programs. An airtight identity might not normally be that important to a campus organization except that CPOF has entered into the marketplace as a grower/seller of organic goods. So, it would make sense to maximize its image and leverage the competitive advantage. My suggestions: let the orange fruit symbol stand alone without being choked by the type, and clean up the clunky shapes a bit. Besides that, I see nothing but potential.