While reading Triple Pundit, I caught wind of Steffany Boldrini, the person behind EcoBold. Through EcoBold, Steffany creates an energetic discussion around green products through interviews, product reviews, testimonials and product discounts. Her effort reminds me somewhat of Gary Vaynerchuk’s Wine Library TV, albeit much more sedate and with an accent (she grew up in Brazil). Nevertheless, it’s an excellent use of video to capitalize on Boldrini’s charisma and passion. At the very least, EcoBold puts Steffany and her viewers in close contact with some very cool products and companies.
I’m starting to realize that having “eco” in your company’s name almost guarantees that your logo will include a leaf (with exception of this beauty, of course). The reality is that with so many leaves in the marketplace, creating something new is a challenge. EcoBold appears to be a victim of that dense leaf logo landscape. It blends in with the visual monotony. There’s nothing memorable or original about the mark. Well, at least nothing positive. The EcoBold leaf kind of looks like a spade in a carnival fun house mirror teamed with a font that belongs on a tarot card. How’s that for memorable? I’m afraid EcoBold is just another example of “my identity doesn’t do my business/personality justice.”
Fun Fact: EcoBold launch its One Million Trees Project on Earth Day, pledging to plant a tree for every subscriber.