Could the $500 billion projected to be spent on advertising in 2011 be put to better use?
That’s a conversation that ADDorDELETE.com would like to have. Launched today, visitors to the site are asked to weigh in as to which advertisements are worthy of the public eye and which are not.
This back and forth is part of a greater initiative to encourage businesses to redirect 5% of advertising budgets to invest in social issues.
With the Super Bowl right around the corner, the suggested 5% takes on much more powerful implications. What’s 5% relative to the $500 billion advertising gluttony of the Super Bowl after all?
Be sure check out the site and watch the Super Bowl with a critical eye.
This campaign was created by Haberman.