We resume our coverage of the many examples of “Leaf Mash-Ups” that exist in the world. We’ve got a load of them on tap for the week, so today will start with Sustainable Columbus, which mashes a leaf with a train, bus or some form of mass transit.
I think it would be most entertaining if we take a moment to hear what agency Lime Marketing said about the design and execution:
“This logo started out as an abstract, futuristic interpretation of a train/streetcar (the blue element). From there, we wanted to introduce the clean and green portion, so it quickly became part transportation-related (the top part of the icon), part leaf (the bottom part of the icon). Together, we think it works as a cool interpretation of an environmentally-related organization focusing on transportation.”
Isn’t that exactly the kind of thought process that everyone else seems to be using to arrive at the “Leaf Mash-Up” solution? Proof that the idea is overused and unimaginative.