MAGAZINE SPREAD
MAGAZINE SPREAD
MAGAZINE SPREAD
PRINT AD
PRINT AD
MICRO-SITE
Genencor
Genencor, one of the largest biotechnology companies in the world was up against a larger competitor with strong marketing resources. The campaign wrapped the product launch in the aesthetic of a travel campaign: Genencor's flagship enzyme product as a foray into the unexplored reaches of nature. Leaders from within the biotech industry praised the campaign as a breakthrough; traffic to the Accellerase website doubled, and the campaign succeeded in driving awareness about TRIO and Genencor’s leadership.
