PRODUCT NAMING | Brand strategy | CAMPAIGN DEVELOPMENT | INTERACTIVE DIGITAL MEDIA
DuPont called on Astronaut to help promote its Industrial Biosciences division after it acquired Genencor, a global biotech innovator that Astronaut served for many years. This put us in a very rare position with significant responsibility — Astronaut became a compliment to DuPont’s agency of record in a role that demanded the acceleration of their enzyme technology with a focus on a very narrow audience: leaders in renewable fuels and renewable chemistry.
