Genencor

THE BEST INVENTION IS ALWAYS THE NEXT INVENTION

Genencor, one of the largest biotechnology companies in the world, partnered with Astronaut to promote its leadership in the quest for cellulosic biofuels: state-of-the-art enzymes for biomass hydrolysis. Genencor was up against a larger competitor with strong marketing resources and large footprint in the American ag and biofuels industries.

Astronaut developed a variety of print, digital, and social campaigns for Genencor enzymes, including a product launch wrapped in the aesthetic of a travel campaign into the unexplored reaches of nature: a strange, wonderful destination unreachable until now. The work helped Genencor grow this business unit and solidified Astronaut’s leadership at the intersection of biotech, agriculture, and renewable energy.

Genencor: The Nature of Discovery