Astronaut developed the name, identity, brand strategy, and communications tactics to launch Slingshot, a watershed entry in ag technology, at a time when a paltry 40 percent of US farms had adopted any form of precision ag tech.
Fast forward eight years. Slingshot now enjoys what Raven Industries, our client behind the technology platform, describes as a “cult following.”
With the maturing precision ag space, the proliferation of ag tech products, and a major acquisition, Raven recently decided Slingshot needed a reboot.
We were ready for Go Time.