Brand strategy + LAUNCH | DESIGN SYSTEM | CAMPAIGN DEVELOPMENT | CONTENT
T-Brothers needed to reintroduce itself to the rough and tough marketplace of independent truckers. Our solution? Colorful illustrations. Plus a powerful new brand strategy and positioning that appeals to the heart of what moves that primary audience of professional drivers: All Roads Lead Home. The brand has obliterated industry standards for cost-per-lead to recruit Owner-Operators. It’s also demolished standards for click-through rates and engagement. For the last several years Astronaut has delivered outstanding results in search engine marketing and driven strong organic traffic and word on the street.